Last year, as we turned the corner on Halloween, we noted the growing popularity of “Singles Day,” that online shopping extravaganza that has become a bellwether for economic trends heading into end-of-year holidays.
By way of background, CNBC recounts that “Singles’ Day was first celebrated in the 1990s by young, single Chinese as an anti-Valentine’s Day.” (Consider the array of “ones” on 11/11, by way of symbolism).